In 2013 Adobe released a statement indicating that they will no longer be selling perpetual software. Instead, it was to release something called Creative Cloud and move the license model from device to subscription user with regular updates and storage from the Cloud.
Initially, there was a lot of backlash to the news from Adobe customers. They didn’t want to move to a subscription model as at that time they would essentially be paying again for software they already owned. More than 5,000 customers actually started a petition for Adobe to continue to provide perpetual software.
Three years on, Adobe now has 4.252 million customers using the Creative Cloud subscription model. Adobe saw a record $1.4billion revenue in quarter two of 2016 with a large part of that down to subscription licensing.