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Flexera Software’s APAC Customers and Partners Discuss SAM Trends and Product Roadmap


Flexera Software has recently run a series of Customer and Partner Advisory Boards in both Sydney and Melbourne, Australia. The combined audience across the events represented close to a million devices under management in terms of both hardware and software asset management. Key trends discussed included Cloud, Software as a Service (SaaS) and Bring Your Own Device (BYOD), and their impact on software licencing, software asset management, and license compliance.

The Advisory Boards provide the opportunity for key Australian and New Zealand customers and partners to gain insight into Flexera’s FlexNet Manager Suite product roadmap whilst at the same time influencing the future direction of the company’s products via direct contact with Flexera’s Product Management team.

The Melbourne Advisory Board meetings also enabled Flexera to showcase the company’s Melbourne office, a significant hub for software development employing over 80 Australian-based developers.

Steve Beards, Vice President of Flexera Software Asia Pacific and host of the events, stressed the importance of the Advisory Boards to Flexera Software, its customers and its partners. “These events provide a wonderful opportunity to exchange ideas and gain feedback on Flexera’s strategic view of the software asset management marketplace. It is also an opportunity for the company to showcase its considerable investment in terms of software development jobs and skills in the region.”

To learn more about FlexNet Manager Suite for Enterprises, please see the datasheet.


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Today the business imperative is transforming from counting what you have to controlling, using and optimising software licenses – to more effectively utilise what you already have and purchase only what you need.

Flexera Software is the established global leader in Software Asset Management and License Optimisation solutions, enabling enterprises to gain visibility and control of IT assets, reduce ongoing software costs, and maintain continuous license compliance. These next generation software asset management capabilities are delivered as a comprehensive suite of enterprise software license management and license compliance solutions that optimise the management of software assets throughout the software lifecycle. Supporting both hardware and software asset management (HAM & SAM) across more than 17,000 publishers and 177,000 applications on the desktop and in the datacentre, including optimisation for IBM, Microsoft, Oracle, SAP, Symantec, and VMware software.

The result is unprecedented control of your software estate, providing the strategic solution needed to drive upwards of 5-25% savings in annual software spend and continuous license compliance. Flexera Software’s FlexNet Manager Suite for Enterprises has been proven to deliver superior capabilities at every level of maturity across the full spectrum of licensing models in use today. So, whether you’re just getting started or striving for best-in-class optimisation across your entire enterprise, FlexNet Manager Suite has the capabilities you need to achieve the desired business outcomes.

Increase your software usage and value further by integrating Flexera Software’s other solutions including Application Readiness, Enterprise App Store, and Software Vulnerability Management, contact Flexera Software to find out more.

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