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Why SAM is the Unofficial #1 Priority For a CIO

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The exact order of CIO priorities for 2016 and 2017 may differ slightly, depending on which report you choose to read.  But there is a general consistency and the Top Ten CIO priorities usually look something like this:

  1. BI & Analytics
  2. Cloud
  3. Mobile
  4. Security
  5. ERP
  6. CRM
  7. Digitization
  8. Infrastructure & Datacenter
  9. Industry-specific applications
  10. Networking / Data / Integrated Communications

You’ve probably noticed that something is missing.  That’s right, no mention of Software Asset Management.  Why is that?  Is Software Asset Management not important to CIOs?  Do CIOs not even know what Software Asset Management is?  Is Software Asset Management still viewed as a bunch of licensing geeks hidden away in a broom cupboard and only rolled-out when a vendor audit team comes knocking?

SOURCE: snowsoftware.com