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3 of the Most Common Subscription Software Licensing Questions Answered


As a product manager I talk to many software producers about trends and their challenges in adopting those trends. Many of these conversations center on the subscription licensing trend and the switch from perpetual to recurring revenue models. It’s been a hot topic for some time now, yet there are common questions I get all the time – so I’ll provide those questions as well as answers based on my experience.

First, the whys of subscription licensing are becoming clearer as producers are adding subscription licensing to their portfolio at a rapid pace. Data from IDC supports this in their 2016 Software Licensing and Pricing Predictions citing that software subscription revenue will continue its rapid growth trajectory to reach$130 billion in 2016, a 21% increase over 2015.

Customers (referred to as enterprises in rest of this article) are being forced to move away from CapEx (capital expenditure) models to control cash outlay and have greater flexibility as mentioned in ShoreTel’s “Why Are More CFOs Shifting IT Investment From CapEx To OpEx?”



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Today the business imperative is transforming from counting what you have to controlling, using and optimising software licenses – to more effectively utilise what you already have and purchase only what you need.

Flexera Software is the established global leader in Software Asset Management and License Optimisation solutions, enabling enterprises to gain visibility and control of IT assets, reduce ongoing software costs, and maintain continuous license compliance. These next generation software asset management capabilities are delivered as a comprehensive suite of enterprise software license management and license compliance solutions that optimise the management of software assets throughout the software lifecycle. Supporting both hardware and software asset management (HAM & SAM) across more than 17,000 publishers and 177,000 applications on the desktop and in the datacentre, including optimisation for IBM, Microsoft, Oracle, SAP, Symantec, and VMware software.

The result is unprecedented control of your software estate, providing the strategic solution needed to drive upwards of 5-25% savings in annual software spend and continuous license compliance. Flexera Software’s FlexNet Manager Suite for Enterprises has been proven to deliver superior capabilities at every level of maturity across the full spectrum of licensing models in use today. So, whether you’re just getting started or striving for best-in-class optimisation across your entire enterprise, FlexNet Manager Suite has the capabilities you need to achieve the desired business outcomes.

Increase your software usage and value further by integrating Flexera Software’s other solutions including Application Readiness, Enterprise App Store, and Software Vulnerability Management, contact Flexera Software to find out more.

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