A majority of independent software vendors were dealing with an escalating assortment of organizational issues monitoring and monetizing their software capabilities, according to a survey of ISV executives, which Vanson Bourne conducted last year on behalf of Gemalto.

As many of those ISVs move to the cloud and Software as a Service delivery models, they face even greater obstacles achieving their business objectives.

Corporations and consumers alike no longer are interested in acquiring on-premises or even downloaded software. They prefer on-demand, subscription or usage-based consumption alternatives that require ISVs to pursue new software design and monetization approaches.

SOURCE: ecommercetimes.com