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Headache to Hero: Drive Recurring Revenue with Entitlement Management (Part 1)


Application producers and intelligent device manufacturers have generally struggled with managing customer use rights (entitlement management) for strategic advantage. It is typically perceived as a manual, back-office process that is considered a tactical and operational function.

This perception largely underplays the strategic importance of entitlement management and what it can do for your digital business – increasing revenue, increasing operational efficiencies and improving customer satisfaction to name a few. Excerpts below from our recent entitlement management eBook.

Why Should You Care About Managing Entitlements?

Entitlement management is critical for driving new and recurring revenue as it aligns a producers’ strategy and operations.



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Today the business imperative is transforming from counting what you have to controlling, using and optimising software licenses – to more effectively utilise what you already have and purchase only what you need.

Flexera Software is the established global leader in Software Asset Management and License Optimisation solutions, enabling enterprises to gain visibility and control of IT assets, reduce ongoing software costs, and maintain continuous license compliance. These next generation software asset management capabilities are delivered as a comprehensive suite of enterprise software license management and license compliance solutions that optimise the management of software assets throughout the software lifecycle. Supporting both hardware and software asset management (HAM & SAM) across more than 17,000 publishers and 177,000 applications on the desktop and in the datacentre, including optimisation for IBM, Microsoft, Oracle, SAP, Symantec, and VMware software.

The result is unprecedented control of your software estate, providing the strategic solution needed to drive upwards of 5-25% savings in annual software spend and continuous license compliance. Flexera Software’s FlexNet Manager Suite for Enterprises has been proven to deliver superior capabilities at every level of maturity across the full spectrum of licensing models in use today. So, whether you’re just getting started or striving for best-in-class optimisation across your entire enterprise, FlexNet Manager Suite has the capabilities you need to achieve the desired business outcomes.

Increase your software usage and value further by integrating Flexera Software’s other solutions including Application Readiness, Enterprise App Store, and Software Vulnerability Management, contact Flexera Software to find out more.

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