Application producers and intelligent device manufacturers have generally struggled with managing customer use rights (entitlement management) for strategic advantage. It is typically perceived as a manual, back-office process that is considered a tactical and operational function.
This perception largely underplays the strategic importance of entitlement management and what it can do for your digital business – increasing revenue, increasing operational efficiencies and improving customer satisfaction to name a few. Excerpts below from our recent entitlement management eBook.
Why Should You Care About Managing Entitlements?
Entitlement management is critical for driving new and recurring revenue as it aligns a producers’ strategy and operations.