As a technology company, are you optimizing the value of your customer relationships? Do you make it easy for your customers to do business with you, and do you get the most value out of that relationship?
Technology companies have found that several drivers have increased their adoption of subscription software licensing models. These term-based licensing models make it easier for customers to do business with vendors – provide easy software updates as well as more reliable service and support – while the vendors realize more predictable and profitable revenue streams to help ensure long-term relationships.
However, as a recent IDC report – “IDC MaturityScape: Subscription Business Model Management” details simply adopting a subscription model is not enough and most companies fall short of the “optimized” stage in the summary illustration…