The internet of things is creating new software vendors – and a need for licensing and entitlement management solutions, Gartner says.
The research analyst firm says IoT is turning many manufacturers of ‘things’ into first-time software vendors, and those vendors need licensing and entitlement management solutions (LEM) to monetise their software via the IoT.
Laurie Wurster, Gartner research director, says by shifting product value from device hardware to the software running on the device and applying an appropriate licensing strategy, manufacturing product strategists can maximise revenue potential.
“The IoT is creating a new type of software vendor for whom LEM is vital to protect, differentiate and monetise their offerings.
SOURCE: channellife.co.nz
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