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Is Your Software Licensing Stuck In The Physical World?


Software licensing is an important and integral part of software development as it is necessary to protect and monetize the IP of both software and hardware companies. Significant resources are spent on researching, developing, and supporting of software; and companies use software licensing as a must-have to recover that investment. Like everything else that evolves, software licensing models have evolved over the years to provide software producers more options over what and how to price products that are in line with how end customers buy software. However, what has not changed is that the vast majority of licenses are still linked to the hardware MAC (media access control) address of the network adapter or the serial number stored in the BIOS (basic input/output system) of the physical device. So the question becomes:

Should software producers continue to rely on a physical device identifier as the critical link to the software license? The simple answer is “no” – not if you want to survive in the digital era.



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Today the business imperative is transforming from counting what you have to controlling, using and optimising software licenses – to more effectively utilise what you already have and purchase only what you need.

Flexera Software is the established global leader in Software Asset Management and License Optimisation solutions, enabling enterprises to gain visibility and control of IT assets, reduce ongoing software costs, and maintain continuous license compliance. These next generation software asset management capabilities are delivered as a comprehensive suite of enterprise software license management and license compliance solutions that optimise the management of software assets throughout the software lifecycle. Supporting both hardware and software asset management (HAM & SAM) across more than 17,000 publishers and 177,000 applications on the desktop and in the datacentre, including optimisation for IBM, Microsoft, Oracle, SAP, Symantec, and VMware software.

The result is unprecedented control of your software estate, providing the strategic solution needed to drive upwards of 5-25% savings in annual software spend and continuous license compliance. Flexera Software’s FlexNet Manager Suite for Enterprises has been proven to deliver superior capabilities at every level of maturity across the full spectrum of licensing models in use today. So, whether you’re just getting started or striving for best-in-class optimisation across your entire enterprise, FlexNet Manager Suite has the capabilities you need to achieve the desired business outcomes.

Increase your software usage and value further by integrating Flexera Software’s other solutions including Application Readiness, Enterprise App Store, and Software Vulnerability Management, contact Flexera Software to find out more.

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