Kaspersky offering greater loyalty and performance incentives, Avast looking to cultivate new crop of MSPs

Kaspersky Lab, the Russian endpoint security vendor, is promoting partner loyalty with new incentives, including one that rewards owners and management teams for superior performance.

At last week’s annual Kaspersky partner conference, the management team announced the new profitability program in which high-performing partners can earn up to 50 percent margin on Kaspersky software licensing sales.

Additionally, through the Partner Loyalty Program, partners at the company level will receive monetary incentives, similar to spiffs, paid to individual sales representatives.

“The enhancements we’ve made to the partner program are a direct result of our commitment to listening to what our partners say is most important to them and delivering on those needs,” said John Murdock, VP of channel sales.

SOURCE: channelnomics.com