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Do You Know what Golf and Software Monetization Have In Common?


For hacks like me, this past weekend spent watching the Masters was an amazing spectacle to behold. These guys are so good, and so many aspects of their game are developed to near-perfection.

Not unlike the professionals I have my own aspiration in golf, albeit less challenging than winning a green jacket: to win my local club championship. It’s an attainable goal that will take focused work in some key areas, as anyone that has played with me can attest 🙂

To reach my goal I have to achieve a certain level of competency in some key areas including ball striking and putting. I can’t “boil the ocean” and take on every area all at once, and like many of you I have real constraints like having a day job.

The same approach applies when we talk to software producers about accomplishing their business goals. We often hear producers say things like “we need to boost revenue, better understand our customers, improve efficiencies” and more. Those all sound great, but we ask them as you should ask yourself – what specific steps will you take to get there?



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Today the business imperative is transforming from counting what you have to controlling, using and optimising software licenses – to more effectively utilise what you already have and purchase only what you need.

Flexera Software is the established global leader in Software Asset Management and License Optimisation solutions, enabling enterprises to gain visibility and control of IT assets, reduce ongoing software costs, and maintain continuous license compliance. These next generation software asset management capabilities are delivered as a comprehensive suite of enterprise software license management and license compliance solutions that optimise the management of software assets throughout the software lifecycle. Supporting both hardware and software asset management (HAM & SAM) across more than 17,000 publishers and 177,000 applications on the desktop and in the datacentre, including optimisation for IBM, Microsoft, Oracle, SAP, Symantec, and VMware software.

The result is unprecedented control of your software estate, providing the strategic solution needed to drive upwards of 5-25% savings in annual software spend and continuous license compliance. Flexera Software’s FlexNet Manager Suite for Enterprises has been proven to deliver superior capabilities at every level of maturity across the full spectrum of licensing models in use today. So, whether you’re just getting started or striving for best-in-class optimisation across your entire enterprise, FlexNet Manager Suite has the capabilities you need to achieve the desired business outcomes.

Increase your software usage and value further by integrating Flexera Software’s other solutions including Application Readiness, Enterprise App Store, and Software Vulnerability Management, contact Flexera Software to find out more.

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