1. Everything you wanted to know about licensing Windows workloads on AWS, but were afraid to ask Sean Lewis Sales Leader, Microsoft Platform
2. Agenda  AWS Licensing Options  Utilizing Licenses on AWS  License Mobility  Bringing Licenses to AWS  SPLA and Self Hosted ISV  Licensing for Common Microsoft Solutions
3. • Public cloud infrastructure is multitenant • Individual servers host multiple customers • Customers utilize Windows instances licensed by the Public Cloud Provider Before We Begin Microsoft Licensing in Public Cloud • For on-premises environments • Need identifiable server hardware • Need access to an identifiable number of sockets and physical cores • License can be assigned to a physical server • Allow SQL to be brought to Public Cloud under License Mobility Microsoft Server Software Licenses • Gold Certified Microsoft Partner Network member • Licensed to sell Microsoft software under the Services Provider License Agreement (SPLA) • Authorized License Mobility participant Microsoft and AWS Relationship
4. AWS Licensing Options AWS Licensing Buy License-included instances from AWS Bring Licenses to AWS Dedicated options for licenses not eligible for License Mobility Default tenancy for License Mobility eligible products with Software Assurance
5. License Included Instances
6. Buy License-Included Instances From AWS Advantages:  Provides “pay-as-you-go” option with no upfront costs or long-term investments  Manages licensing compliance  Supports current and many legacy versions of Microsoft software  Eliminates the requirement of Windows Server Client Access Licenses (CALs) Customer Choices: • Amazon Machine Images (AMIs) with Microsoft Windows Server • Pre-installed Windows Server • Pre-installed Microsoft SQL Server
7. License Included  Windows Server (2003, 2008/R2, 2012/R2, 2016)  Includes two administrative Remote Desktop Services connections  SQL Server (2005, 2008, 2012, 2014, 2016)  Standard, Enterprise, Web Editions  Per-core, no CAL needed  Amazon EC2 or Amazon RDS  Pricing models  On-Demand (per hour)  Reserved Instances (1 year, 3 years, with or without upfront)  Spot Instances
8. License Mobility
9. License Mobility through software assurance allows existing on premise licenses to be moved to shared tenant instances in the cloud. As such you:  Leverage the Software Assurance section of Volume License Agreement  Must maintain active Software Assurance  Complete license verification process within 10 days of deployment. License Mobility
10. License Mobility  Several Microsoft Products are Eligible  SQL Server  Productivity Applications: SharePoint, Exchange, Lync/Skype for Business, Dynamics  Windows Remote Desktop Services  Allowing use on shared tenant Amazon EC2  Per-Core licensing (except SPLA)  Per-User licensing (CAL/SAL)  Notes  Per-Core Licensing applies per vCPU (hyperthread) and not by physical core  SQL Server has a minimum of 4 Cores licensed per instance  OS Licenses not eligible(Windows Server / Desktop)  Desktop Applications not eligible (Office, Visual Studio)  SQL Server passive failover benefits within the public cloud are enabled
11. SQL License Mobility This table shows the number of virtual representations of hardware threads based on instance type. Customer brings a number of cores equal to core counts on table to launch specific instance. This is a subset for example purposes. For full list, please visit: https://aws.amazon.com/window s/resources/licensemobility/sql/
12. BYOL Licensing
13. Bringing Licenses to AWS BYOL is the process of bringing volume licenses to dedicated hosts or instances. Advantages: • Take advantage of the efficiencies of the AWS Cloud while utilizing existing investments in on-premise software • Extend the lifecycle of prior software versions • Import your existing Windows images to the AWS Cloud
14. AWS Dedicated Host
15. BYOL: Dedicated Hosts Bring on-premise licenses that do not have SA or that do not qualify for License Mobility Take advantage of AWS Linux compute pricing Manage expenses by utilizing existing on-premise software Maintain control and visibility into physical core and processor count Customer defines which host it will be running on for its placement and declares an affinity between the instance and the host
16. Comparing Dedicated Hosts to Standard EC2 Instances  Single-tenant servers host instances for only your workloads (1 AWS Account)  You can determine which host instances run on  You pay per host  You can continually reuse the same physical server through targeted placement, or let EC2 place your instances automatically  Visibility into physical cores and sockets Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts EC2 Instance Customer 1 Customer 3 Customer 5 Customer 2 Customer 4 Customer 6 Customer X  Multi-tenant servers host instances for multiple customers’ workloads  AWS determines which host instances run on  You pay per instance
17. Dedicated Host: Licensing Models Dedicated hosts allow for:  Windows Server BYOL  MSDN  Maximum virtualization using Windows Datacenter and SQL Enterprise  User and server based licensing deployment  Passive failover for SQL when Software Assurance is active
18. Dedicated Hosts: Licensing Models Microsoft Product Terms allow for dedicated outsourcing Outsourcing Software Management Customer may install and use licensed copies of the software on Servers and other devices that are under the day-to-day management and control of third parties, provided all such Servers and other devices are and remain fully dedicated to Customer’s use. Customer is responsible for all of the obligations under its volume licensing agreement regardless of the physical location of the hardware upon which the software is used. Customer must bring Windows Server. License Included is NOT available Customer must host (or connect to) a Windows Key Management Server
19. Bringing your licenses to Dedicated Hosts Allocate Dedicated hosts3 Launch onto Dedicated Hosts4Activate AWS Config 2 Import VM images with VM Import/Export1
20. Dedicated Hosts: Configuration Options Customer brings enough cores/socket licenses to cover physical counts shown on Dedicated Host pricing page: https://aws.amazon.com/e c2/dedicated-hosts/pricing/ Windows Standard – Two instances per physically licensed host Windows Datacenter – Maximum Virtualization SQL Standard – One instance per physically licensed host SQL Enterprise – Maximum Virtualization
21. ” “ Deltek experiences significant annual savings on Microsoft licensing costs with EC2 Dedicated Hosts Deltek is an enterprise software and information solutions provider for professional services firms and government contractors. When we moved our SQL Server licenses to Amazon EC2 Dedicated Instances, we were able to save 15% on SQL licensing costs. Additionally, when we move our Windows licenses to Amazon EC2 Dedicated Hosts, we will save 10% on Windows licensing. • Needed to gain agility, enable innovation, integrate acquired companies, and save on licensing costs • Running customer-facing production applications on AWS for over 20,000 organizations in 80+ countries • Regulatory compliance a key driver (e.g., FedRamp, ITAR, SOC) • Many products integrate with Microsoft SharePoint, Exchange, and SQL Server • Keeps pace with global business growth Cris Carlin Vice President of Operations ” “
22. AWS Dedicated Instance
23. BYOL: Dedicated Instances Bring on-premise licenses that do not have SA or that do not qualify for License Mobility Utilize Windows Server instances that are physically isolated at the host hardware level Manage expenses by utilizing existing on-premise software
24. Comparing Dedicated Instances to Standard EC2 Instances  Multi-tenant servers host instances for multiple customers’ workloads  AWS determines which host instances run on  You pay per instance  Single-tenant servers host instances for only your workloads (1 AWS Account)  AWS determines which host instances run on  You pay per instance  You have a regional fee Standard Amazon EC2 Instances Amazon EC2 Dedicated Instances EC2 Instance Customer 1 Customer 3 Customer 5 Customer 2 Customer 4 Customer 6 Customer X
25. Dedicated Instances: Licensing Models Dedicated Instances allow for:  MSDN deployment  User based BYOL options including Windows Desktop OS and Microsoft Office  BYOL SQL Server Virtual OSEs  BYOL Windows Server Licenses NOT eligible
26. Dedicated Instance: Configuration Options This is a subset for example purposes. Full list of configurations available at: https://aws.amazon.com/ec2/purchasing-options/dedicated- instances/ SQL Server is licensed by vCPU with a four core minimum per instance. Customer brings enough cores to cover vCPUs on desired instance size. Software Assurance not required. User based products can be deployed on dedicated instance without regard to vCPUs.
27. Service Provider Options
28. Use your own SPLA  The Service Provider License Agreement (SPLA) is intended for customers offering software as a service to third parties.  Common scenarios include web hosters, ISVs, application service providers.  SPLA is pay as you go with no upfront commitments.  SPLA licenses can be used on shared tenancy for all user (SAL) based applications.  AWS is referred to as a “Data Center Provider” in the use rights (SPUR).  SPEligible products include Microsoft Office, Remote Desktop Services and Exchange.  UR designates products eligible to be run in AWS shared tenancy as “DCP eligible”.  SPLA products licensed by core or physical processor can be deployed on dedicated hosts.
29. Self Hosted Application Licensing  If a customer’s application qualifies for self hosting under Microsoft Product Term language, customers can use their volume license agreement to offer software as a service.  This benefit is described in the Software Assurance Section of the Microsoft Product Terms with very specific language.  Deployments utilizing self hosted licensing benefits can be deployed on AWS. Windows would be purchased from AWS, all other products in solution would be purchased from Microsoft with Software Assurance.  License mobility is what enables these scenarios to be deployed on AWS.
30. Licensing Common Solutions
31. Licensing Failover Servers With SQL 2014, passive failover benefits in the public cloud became available for customers with active Software Assurance (SA). Customers with active Software Assurance receive this benefit when bringing SQL Server to AWS. Without Software Assurance, both active and passive servers must be separately licensed. If the active instance is using dedicated hardware, the passive is required to be on dedicated hardware. If the active instance is on 3rd party shared servers the passive is required to be on shared servers. Customers do not need to buy additional SQL licenses for the passive instance, however they will need to acquire Windows Server and compute to run the passive instance.
32. Licensing for Common Microsoft Solutions Exchange Server is eligible for License Mobility under the Software Assurance program. A license must be assigned for each instance of the server software that is being run. There are two main licensing models that apply to SQL Server: • Server+Client Access License (CAL) • Per Core licensing SharePoint Server is eligible for License Mobility under the Software Assurance program.
33. Mixed Licensing Model is a Win-Win situation  Use BYOL for core (slowly varying) infrastructure  Large potential savings by reusing licenses and  Use License Included for varying infrastructure  Take advantage of AWS Auto Scaling  Less management overhead, pay-as-you-go
34. Conclusion
35. What Do You Really Need to Know? License Included •On demand, Spot, or Reserved Instance •Pay-as-you-go pricing •Multi-tenant or Dedicated Instance •AWS provides images •Legacy versions supported •Amazon manages the licensing and compliance License Mobility •Requires active Software Assurance •Includes SQL Server, Remote Desktop Services, Exchange, SharePoint •Does not include Windows Server, Windows Desktop and Microsoft Office •Requires a verification process with Microsoft •Customers import and use their own software BYOL •Includes Dedicated Host and Dedicated Instances •Software Assurance/license mobility not required •Windows Server can be deployed on a Dedicated Host •MSDN eligible for Dedicated Host or Dedicated Instance •Customer is responsible for compliance with Microsoft •Customers import and use own their software
36. References For more information on Microsoft Licensing on AWS, visit our FAQ: https://aws.amazon.com/windows/faq/ To view the steps to sign up for License Mobility, visit the link: https://aws.amazon.com/windows/resources/licensemobility/ AWS Dedicated Host information https://aws.amazon.com/ec2/dedicated-hosts/ AWS Dedicated Instance information: https://aws.amazon.com/ec2/purchasing-options/dedicated-instances/ For any questions on Microsoft licensing on AWS, write to Microsoft@Amazon.com
37. Thank you!