Microsoft waves the white flag on mobile

News | 0 comments

by | May 14, 2015

This might well be Microsoft’s mobile mantra, or at least its anguished cry as it tries to find relevance by reportedly making iOS and Android apps run on Windows Mobile (“Project Islandwood” and “Project Astoria,” respectively). But it’s a losing strategy, as “History tells us that software compatibility is a losers’ move,” according to Charles Arthur.

Microsoft desperately needs developers, but by essentially admitting that these developers should look elsewhere, it simply confirms its own troubled mobile existence.

Microsoft to world: “We surrender”

It’s no secret that Microsoft has struggled in mobile. Despite (or, rather, because of) early bluster from then-CEO Steve Ballmer (see video below), Microsoft pooh-poohed rising challengers to its erstwhile mobile crown, and now finds itself chasing them.

SOURCE: techrepublic.com

0 Comments

Submit a Comment

Subscribe To Our Newsletter

Subscribe To Our Newsletter

ITAM Channel brings the best news and views from the ITAM industry. Sign up for the newsletter and get them straight to your inbox

You have Successfully Subscribed!