This might well be Microsoft’s mobile mantra, or at least its anguished cry as it tries to find relevance by reportedly making iOS and Android apps run on Windows Mobile (“Project Islandwood” and “Project Astoria,” respectively). But it’s a losing strategy, as “History tells us that software compatibility is a losers’ move,” according to Charles Arthur.
Microsoft desperately needs developers, but by essentially admitting that these developers should look elsewhere, it simply confirms its own troubled mobile existence.
Microsoft to world: “We surrender”
It’s no secret that Microsoft has struggled in mobile. Despite (or, rather, because of) early bluster from then-CEO Steve Ballmer (see video below), Microsoft pooh-poohed rising challengers to its erstwhile mobile crown, and now finds itself chasing them.