Vendors want customers to believe that in the mobile era, software license management is simpler, but that couldn’t be further from the truth.

Mobile applications can be delivered in a variety of ways — all of which have different licensing schemes. Companies can deliver mobile apps from the cloud and pay a subscription licensing model, deliver them from a virtualized environment and pay licenses based on cores or memory, or deliver from on-premises servers and pay per-user or per-device.

“These companies love to use the word ‘simple’ all the time for their innovations and products, but they do know they need to simplify the process and make it less painful during renewal time,” said Eric Klein, senior mobility analyst for VDC Research Group Inc. in Natick, Mass.

SOURCE: searchconsumerization.techtarget.com