Database software giant is getting creative (and aggressive) in trying to boost sales of its cloud computing services, according to several reports.

Anyone who has ever met an Oracle sales person knows from a high-pressure sale.

For these people much of their rich compensation comes in bonuses earned when they hit particular quota numbers. So it’s not at all surprising that Oracle, now all-in on cloud computing, is telling its sales people to push cloud and structuring incentives so that cloud sales are richly rewarded while sales of traditional on-premises software licenses, not so much.

If there is any doubt about Oracle’s priority these days, co-founder and executive chairman Larry Ellison says it’s cloud, and when Ellison speaks, the sales staff listens, especially when compensation aligns with what he says.

SOURCE: fortune.com