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The Pleasure Principle and Software Asset Management


Ever hear of the “Pleasure Principle?” This is a term coined by Sigmund Freud to describe the instinctual seeking of pleasure and avoiding of pain in order to satisfy human needs.

It’s easy to see how people will make decisions that have pleasurable outcomes. Shopping, entertainment, driving a fancy car, taking an exotic vacation. But did you know that when an outcome is motivated by both pleasure and pain, the desire to avoid pain almost always wins?

Here is an example. Think of how often people break their resolutions to lose weight. Those people can envision all the benefits of losing weight: better health, more energy, create confidence, and physical attractiveness. But what often wins out? The pain of exercise and a stricter diet.



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Today the business imperative is transforming from counting what you have to controlling, using and optimising software licenses – to more effectively utilise what you already have and purchase only what you need.

Flexera Software is the established global leader in Software Asset Management and License Optimisation solutions, enabling enterprises to gain visibility and control of IT assets, reduce ongoing software costs, and maintain continuous license compliance. These next generation software asset management capabilities are delivered as a comprehensive suite of enterprise software license management and license compliance solutions that optimise the management of software assets throughout the software lifecycle. Supporting both hardware and software asset management (HAM & SAM) across more than 17,000 publishers and 177,000 applications on the desktop and in the datacentre, including optimisation for IBM, Microsoft, Oracle, SAP, Symantec, and VMware software.

The result is unprecedented control of your software estate, providing the strategic solution needed to drive upwards of 5-25% savings in annual software spend and continuous license compliance. Flexera Software’s FlexNet Manager Suite for Enterprises has been proven to deliver superior capabilities at every level of maturity across the full spectrum of licensing models in use today. So, whether you’re just getting started or striving for best-in-class optimisation across your entire enterprise, FlexNet Manager Suite has the capabilities you need to achieve the desired business outcomes.

Increase your software usage and value further by integrating Flexera Software’s other solutions including Application Readiness, Enterprise App Store, and Software Vulnerability Management, contact Flexera Software to find out more.

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