If your service desk doesn’t prioritize marketing IT to the business, you could be missing out on a key opportunity to help move the business forward and meet the needs of customers. The following Q&A is an excerpt from an interview between ServiceDesk360 and Jarod Greene.

Marketing IT internally is something that may be unfamiliar to some IT teams. What’s your advice for any IT manager looking to better understand marketing? 

Jarod: Start with the basics. It’s very likely that the marketing organization is struggling to learn and practice the latest trends in digital marketing. On a high level, these digital marketing practices work to better engage the business – a practice that many IT organizations take for granted. The fact is, IT managers are sitting on a massive amount of data when it comes to their customer base.

SOURCE: cherwell.com