Snow Software Appoints Microsoft Veteran to Drive Vendor Alliances

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by | February 26, 2016

Snow Software Appoints Microsoft Veteran Barry Friedman to Drive ITSM & ITAM Vendor Alliances

Snow Software, the leading developer of on-premise and hosted Software Asset Management (SAM) technologies, today announced that Barry Friedman has joined the company in the role of Vice President, Vendor Alliances.

Friedman will focus on increasing Snow’s penetration into technology sectors complementary to its core Software Asset Management market, specifically establishing close relationships with leading ITSM and ITAM platform vendors.

Friedman previously held the positon of Director SAM Tools & Technologies at Microsoft Corp. He has also held senior roles with AIG and Siemens.

Jan Gottlander, Group Vice President at Snow Software, welcomed Friedman to the growing team: “It is clear that Software Asset Management is increasing both its scope and its value to other areas of IT operations. We’ve already invested heavily in creating out-of-the-box integrations with ITAM and ITSM platforms that help organizations leverage the value of SAM intelligence in new ways.  Barry will continue this work and create closer working relationships between Snow and complementary solution vendors.”

Snow’s SAM platform can be integrated with 20+ inventory ITSM and ITAM solutions, including Microsoft SCCM, ServiceNOW, Altiris, BMC ADDM, IBM ILMT and more.

Friedman commented on his appointment: “Snow has clearly established itself as the leading dedicated developer of SAM solutions. Our opportunity now is to help other vendors and our joint customers leverage the full value of the SAM intelligence that can be provided by the Snow platform.”

In addition to certified partnerships with vendors such as Microsoft, SAP, Oracle and RedHat, Snow has a dedicated program for alliances with Independent Software Vendors.

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