With a plethora of software development and deployment options available to independent software vendors, intelligent hardware manufacturers, and even enterprise dev/ops teams, why in the world wouldn’t you want to think through how you will monetize the solution over the long tail of its lifecycle?
(Hint: you wouldn’t if you cared about earnings per share, market share and customer experience)
Modern software deployment options have multiplied, ranging from traditional on-premises deployment using perpetually licensed development tools to hosted, SaaS (Software-as-a-Service) and cloud deployments using open stack dev/ops componentry.
The one constant theme revolves around key attributes like:
- Intellectual property protection (from piracy and contract non-compliance)
- Pricing model agility and flexibility (feature-based pricing elements, “freemium” models)
- Offering precision optics into actual feature and resource consumption (usage)
- Ensuring integration with back-end billing platforms for round-trip accounting