SoftwareONE acquires B-lay to strengthen its industry-leading Software Lifecycle Management offering for SAP and Oracle

SoftwareONE Holding AG, a leading global provider of end-to-end software and cloud technology solutions, today announced that it will acquire B-lay, a leading provider of Software Lifecycle Management (SLM) advisory and managed services for SAP and Oracle solutions. The transaction will expand SoftwareONE’s SLM practice in Europe, adding significant know-how and delivery capabilities. B-lay’s Zyncc platform will be incorporated in SoftwareONE’s existing end-to-end software rationalization and cloud optimization capabilities on PyraCloud to enhance customers workload transformation from on-premise to cloud.

Founded in 2008 and headquartered in Utrecht, the Netherlands, B-lay has subsidiaries in the US and Romania where its Center of Excellence is based. The company provides both managed and professional services to help customers optimize their software and cloud spend, with a specific focus  on compliance, audits, asset management and insights. B-lay’s proprietary platform, Zyncc, supports organizations in managing and optimizing their cloud subscriptions and on-premise software. The three managing partners, Mark van Wolferen, Heidy Goyens and Richard Spithoven, will be joining SoftwareONE to lead its Oracle and SAP SLM practice in Europe.

With increasing cloud adoption, organizations require a holistic approach to the administration, optimization and control of their digital investments, covering the entire lifecycle from procurement, adoption, modernization through to retirement of assets. SoftwareONE has over 700 professionals dedicated to SLM, making it one of the largest SLM consultancies worldwide. With the addition of B-lay’s highly complementary business, SoftwareONE is well-positioned to deliver services for Oracle and SAP commercial and technology solutions on a larger scale in Europe and globally.

“We have been impressed by B-lay’s competitive services offering and entrepreneurial spirit, and expect the team to integrate seamlessly into SoftwareONE’s SLM practice. Furthermore, we are pleased to continue successfully executing on our acquisition strategy and investing in our proprietary PyraCloud platform to provide customers with the best end-to-end software digital supply chain and transformation capabilities,” said Dieter Schlosser, SoftwareONE CEO.

“Together with SoftwareONE, we will leverage our deep knowledge and expertise to continue helping customers better manage their software and cloud assets,” said Mark van Wolferen, B-lay co-founder and managing partner.

No financial details or transaction terms have been disclosed. The transaction is expected to close during H2 2020