IT service management (ITSM) is a hot space.  IT organizations are looking to automate and manage essential business processes while transforming to a service oriented model. And ITSM is the backbone of service automation.

Likewise, Software License Optimization is a very hot space.  Software License Optimization helps companies proactively ensure compliance with software license agreements and optimize software spend.  What many not realize is that it does so by understanding all of your software and hardware assets – critical since today’s modern software license agreements are based on the underlying hardware.

In fact, in a 2013 report entitled “MarketScope for the IT Asset Management Repository” (subscription required) Gartner stated:

The total ITAM market size has decreased from less than $452 million to $445 million in 2010 and 2011.  We believe this decline can be directly attributed to software license entitlement tools gaining traction as a point solution.  Based on Gartner client inquiry data, software license entitlement is continuing to generate a high volume of calls, and we expect that this segment likely took additional market share in 2012.

SOURCE: blogs.flexerasoftware.com